Designing
with Purpose & Impact

I’m Archie Durrant - a communication graphic designer and strategist.
I blend creative storytelling with audience insight to craft identities, campaigns, and digital experiences that achieve real results.

re/brand

Kodak Reposition: Reviving Their Historical Brand Image

Kodak’s legacy is iconic, but digital hesitation left it adrift. How can strategic design and communication reignite its connection with a new generation while staying true to its heritage?

Person holding a phone displaying the Sensra app, illustrating user interaction and mobile interface.

Sensra

App Development

Two copies of Noughts & Crosses displayed on a shelf, showcasing the cover design in a bookstore-style setting.

Noughts & Crosses

Book Design

Designingwith Purpose & Impact

Designingwith Purpose & Impact

I’m Archie Durrant - a communication graphic designer and strategist.I blend creative storytelling with audience insight to craft identities, campaigns, and digital experiences that achieve real results.

re/brand

Kodak Reposition: Reviving Their Historical Brand Image

Sensra

Noughts & Crosses

Designing
with Purpose & Impact

Designing
with Purpose & Impact

I’m Archie Durrant - a communication graphic designer and strategist.
I blend creative storytelling with audience insight to craft identities, campaigns, and digital experiences that achieve real results.